Each project is as unique as each business. We don't use a cookie cutter approach. We will listen, assess, and propose the best service to fill your brand's needs.
But we still love a good framework.
Tandem's branding framework is comprised of three elements:
Strategy | Design | Activation
Brand strategy is a comprehensive plan that outlines the long-term vision, values, and positioning of a brand. It includes defining the target audience, differentiation from competitors, and the overall message and voice of the brand. Brand strategy guides all aspects of branding, from marketing and advertising to product development, to create a consistent and meaningful brand experience for customers.
Creative Design brings your strategy to life, forging connections and engaging your target audience for higher conversion. Tandem excels at crafting key branding elements like logos, color schemes, typography, and other distinctive design components that set your brand apart from competitors and resonate with consumers.
Brand activiation or execution is the implementation of your brand's strategy. It includes both digital and traditional marketing tactics.
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