One size does not fit all.

Each project is as unique as each business. We don't use a cookie cutter approach. We will listen, assess, and propose the best service to fill your brand's needs. 
But we still love a good framework.

Tandem's branding framework is comprised of three elements:
Strategy | Design | Activation

Brand Strategy that sets you up for success.

Brand strategy is a comprehensive plan that outlines the long-term vision, values, and positioning of a brand. It includes defining the target audience, differentiation from competitors, and the overall message and voice of the brand. Brand strategy guides all aspects of branding, from marketing and advertising to product development, to create a consistent and meaningful brand experience for customers.

  • Market Analysis + Competitive Landscape
  • Brand Purpose + Values
  • Brand Personality
  • Brand Story and Messaging
  • Brand Positioning
  • Brand Architecture
  • Concept Development

Brand Design that brings your strategy to life.

Creative Design brings your strategy to life, forging connections and engaging your target audience for higher conversion. Tandem excels at crafting key branding elements like logos, color schemes, typography, and other distinctive design components that set your brand apart from competitors and resonate with consumers.

  • Brand Identity Design
  • Logo Creation
  • Print + Promotional Marketing
  • Brand Guidelines
  • Website Design
  • Social Media design

Brand Activation that leads to a desired action by your target.

Brand activation or execution is the implementation of your brand's strategy. It includes both digital and traditional marketing tactics.

  • Social Media Management
  • Signage, Printed Collateral
  • Website Design + Development
  • Brand Digital Setup: Social accounts, Google Business Profile
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Don't be shy. Contact us and let's get rolling.

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