Alicia Gempel
alicia gempel
Co-Founder + Brand Connoisseur

Alicia has over 25 years of experience in brand strategy, development, and execution.  Her passion for developing relevant brands and bringing them to life started in college when she took her first Marketing class at Northwestern.  From then she was hooked.

Alicia earned her BA in Economics from Northwestern, and MBA in Marketing from Duke, and went on to hold positions in business strategy, brand development, sales, merchandising, and consulting.  Her work has spanned a range of industries including consumer goods, beauty, fashion, direct sales, and services.  She has also been an entrepreneur and led a sales team of over 1000.

Alicia founded AG Brand Labs prior to Tandem when she was hired by a talented interior design agency to elevate its branding.  

As a mother of 3 boys and 2 dogs, Alicia can handle all types of challenges that come her way!  She is professional, engaging, easy to work with, and approaches everything with a sense of urgency.

"A brand is the soul of your business.
It represents who you are, what you do, and what that means to the outside world.  This gives the client or consumer a reason to choose YOUR brand over another.  That is the power of branding."
- Alicia